Custom lead generation software / Lead Scoring & Prioritisation
Custom lead scoring software
Rank the list before anyone dials it — on signals from your own closed deals, not a vendor's black box.
At handover you get
- A scoring pipeline applied to new and existing records
- A written description of every signal and its weight
- Backtest output against your historical data, where you have it
- The code, so the model is never held over you
Fixed price agreed in writing before development starts. Hosting and maintenance are optional, and nothing stops working if you decline them — you hold the code.
Scoring only helps if you can see why a record scored what it did. A number with no explanation gets ignored by the first rep who disagrees with it, and after that the whole system is decoration.
We build scoring that shows its work. Each record arrives with a rank and the reasons behind it, drawn from signals we can actually observe in public data and in your own history of what closed.
Where it fits
- Lead Scraper Development
- Custom Web Scraping Services
- Data Enrichment & Verification
- Custom Lead Database
- Lead Generation Automation
- CRM Integration & Lead Routing
- Public Records Data Mining
Most projects are one build type. Some are two joined together — a scraper feeding a database, or enrichment feeding a CRM integration.
What the build covers
Signals from public evidence
Website quality and age, licence and permit status, filing recency, multi-location footprint, category, geography, entity age — things that can be checked rather than assumed.
Fitted to your closed deals
If you can hand us a history of what closed and what did not, weights are fitted to that history rather than picked out of the air.
Explanations attached
Every score arrives with the three or four factors that drove it, in plain language, on the record itself.
Tunable in the open
Weights live in a configuration your team can see and change. No black box, no 'the model decided'.
- What sets the number: how many sources have to be parsed, how clean those sources are, how much data moves, and where the output has to land — not how long we spend.
- Fixed, in writing, before development starts. A paid source-mapping phase comes first so the quote is based on what the records actually contain.
- Hosting and maintenance are optional. Decline them and everything still runs, because you hold the code.
- No per-lead fees. We do not meter your own data back to you.
Questions
Is this machine learning?
Sometimes, and only when the data earns it. With a decent volume of labelled outcomes, a fitted model beats hand-tuned weights. With a few dozen closed deals it does not, and a transparent rules-based score is both more honest and more useful. We will tell you which situation you are in.
What if we have no historical data?
Then we start with rules built from what you know about your best customers, and revisit once six months of outcomes exist. Pretending a model is trained when it is not would be the easier sell and the worse product.
Can reps override the score?
They should be able to, and the overrides are worth more than the model. Disagreements between a rep and a score are the cleanest training signal you will ever get.
Other build types
Lead Scraper Development
A scraper built for one job: your sources, your fields, your filters — running on a schedule and dropping clean records where your team already works.
Read more →Custom Web Scraping Services
Public web data, extracted properly: parsed, deduplicated, verified and delivered in a format your team can work the same morning.
Read more →Data Enrichment & Verification
Take the list you already have, fill the gaps from public sources, kill the dead records, and keep it that way on a schedule.
Read more →Custom Lead Database
A private database of your market — built once from public sources, kept current automatically, searchable by the people who have to call it.
Read more →Lead Generation Automation
The whole chain, wired end to end: find, verify, score, route, notify. No one on your team copying rows between tools.
Read more →CRM Integration & Lead Routing
Get sourced records into the system your reps already live in — matched, deduplicated against what is already there, and assigned correctly on arrival.
Read more →Public Records Data Mining
Government registers publish business events every day — new entities, new licences, new permits. Software that watches them turns filings into first-mover leads.
Read more →Guides for buyers
Where we build
Describe the problem, not the spec.
Tell us who you are trying to reach and how you find them today. We come back with a source map, a fixed price, and an honest note on anything we do not think will work.