Custom lead generation software / CRM Integration & Lead Routing
Custom CRM integration and lead routing
Get sourced records into the system your reps already live in — matched, deduplicated against what is already there, and assigned correctly on arrival.
At handover you get
- A live integration with your CRM
- Field mapping and merge rules documented in writing
- A dry-run mode so you can see what it would do before it does it
- The source code and credentials, held by you
Fixed price agreed in writing before development starts. Hosting and maintenance are optional, and nothing stops working if you decline them — you hold the code.
Pushing records into a CRM is a two-line job. Pushing them in without creating duplicates, without overwriting a rep's notes, and without breaking when the API rate-limits you is the actual work.
We handle the actual work. Matching keys, merge rules, field mapping, retry logic and an audit trail of every write, so the CRM stays trustworthy after the integration goes live.
Where it fits
- Lead Scraper Development
- Custom Web Scraping Services
- Data Enrichment & Verification
- Custom Lead Database
- Lead Generation Automation
- Lead Scoring & Prioritisation
- Public Records Data Mining
Most projects are one build type. Some are two joined together — a scraper feeding a database, or enrichment feeding a CRM integration.
What the build covers
Match before write
Every incoming record is checked against what already exists on name, domain, phone and address before anything is created.
Merge rules you set
Which side wins per field, which fields are never overwritten, and what happens to conflicts — decided by you, applied consistently.
Assignment on arrival
Territory, vertical, round-robin or load-balanced ownership set at the moment of creation, not by a manager sweeping up later.
Audit trail
Every create and update logged with source, timestamp and the rule that fired, so a disputed record can always be traced.
- What sets the number: how many sources have to be parsed, how clean those sources are, how much data moves, and where the output has to land — not how long we spend.
- Fixed, in writing, before development starts. A paid source-mapping phase comes first so the quote is based on what the records actually contain.
- Hosting and maintenance are optional. Decline them and everything still runs, because you hold the code.
- No per-lead fees. We do not meter your own data back to you.
Questions
Which CRMs do you work with?
Anything with a documented API. The common ones are straightforward; the unusual ones take longer because the rate limits and field semantics have to be learned first. If your CRM has no API but can import files, we deliver a matched import file instead.
Will this create duplicates?
Not if it is built properly, which is most of what you are paying for. Matching runs on several keys, not just email, and anything ambiguous goes to a review queue rather than being written on a guess.
Can we test it before it touches live data?
Yes. Every integration ships with a dry-run mode that produces the full report of intended writes without performing any of them. We recommend running it that way for a full cycle first.
Other build types
Lead Scraper Development
A scraper built for one job: your sources, your fields, your filters — running on a schedule and dropping clean records where your team already works.
Read more →Custom Web Scraping Services
Public web data, extracted properly: parsed, deduplicated, verified and delivered in a format your team can work the same morning.
Read more →Data Enrichment & Verification
Take the list you already have, fill the gaps from public sources, kill the dead records, and keep it that way on a schedule.
Read more →Custom Lead Database
A private database of your market — built once from public sources, kept current automatically, searchable by the people who have to call it.
Read more →Lead Generation Automation
The whole chain, wired end to end: find, verify, score, route, notify. No one on your team copying rows between tools.
Read more →Lead Scoring & Prioritisation
Rank the list before anyone dials it — on signals from your own closed deals, not a vendor's black box.
Read more →Public Records Data Mining
Government registers publish business events every day — new entities, new licences, new permits. Software that watches them turns filings into first-mover leads.
Read more →Guides for buyers
Where we build
Describe the problem, not the spec.
Tell us who you are trying to reach and how you find them today. We come back with a source map, a fixed price, and an honest note on anything we do not think will work.