Custom lead generation software / Home Services & Contractors
Custom lead generation software for home services companies
Stop paying per shared lead. Own the pipeline that finds the work before the aggregator does.
Sources this runs on
- County and municipal building permits
- State contractor licence boards
- County property and assessor records
- City business licences
Mapped for your states and counties before development starts — what each body publishes, how often, and whether contact detail is attached.
The home-services lead market is built on scarcity that does not exist. Aggregators sell the same homeowner to four contractors, charge each of them, and let the four fight over who calls fastest. The contractor pays for the privilege of racing.
Public records point at the same demand earlier and without the auction. Permits, licence filings, property transactions and inspection records all indicate work that is about to happen, and a build that watches them puts your estimator in front of it first.
The commercial terms
What breaks in this industry
Shared leads mean shared margin
Paying per lead for a contact three competitors also bought means the job is won on discount, not on fit.
Cost per lead only moves up
Aggregator pricing is set by auction dynamics you do not control, and it has never trended downward.
No asset at the end
Years of lead spend leaves a company with nothing owned. A build leaves a pipeline and a database.
Commercial work needs different sourcing
B2B and property-manager work is not on consumer aggregator platforms at all, and it is usually the better margin.
Three builds that fix it
Permit-activity monitor
Watches county and municipal building permits across your service area for the permit types that precede your work — roofing, HVAC replacement, pools, additions, solar. New filings arrive daily with the property, the permit type and the contractor of record, so you know both the job and the competition.
Property-manager and commercial account finder
Builds a database of the commercial buyers in your territory: property management firms, HOA managers, facilities companies and multi-site operators, assembled from registers and directories with contacts attached where they are public.
Referral-partner network map
Maps the trades adjacent to yours in your service radius — the agents, inspectors, insurers and complementary contractors who generate referrals — and keeps the list current as licences are issued and lapse.
The public sources behind it
Mapped for your states and counties before development starts — what each one publishes, how often, and what contact detail is attached.
Coverage is uneven by jurisdiction, and that is the first thing we tell you. If the records your build depends on are thin where you sell, you hear it in the source map — before you have paid for development.
Questions
Are building permits really public?
In most of the country, yes, and many counties publish them online in bulk. Coverage varies: some jurisdictions post daily with full detail, some post monthly with an address and a permit type, and a few make you file a records request. Scoping starts with mapping what your specific counties actually publish, and if the answer is thin we tell you before you spend.
Can I contact homeowners from permit records?
Carefully. A homeowner is a consumer, so consumer rules apply in full — TCPA for calls and texts, state Do-Not-Call registries, and state-specific restrictions on solicitation after a permit filing, which several states have. Direct mail is the lower-risk channel and it is how most contractors work these files. Ask a lawyer about your state before you dial.
What does a permit monitor cost to run?
The build starts at $1,500. Running it is a small monthly hosting cost, and where a county charges for bulk records access that fee is theirs, not ours — we will name it during scoping.
Guides for buyers
Other industries
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Read more →Same industry, different company.
Every build is scoped to one business's sources, territory and sales motion. Tell us yours and you get a source map and a fixed price.