Tomahawk, Wisconsin vacation rental leads

The Tomahawk file in numbers

Tomahawk is the 14th-largest of the 22 Wisconsin cities with their own page here, and its 138 records make up 1.1% of everything we hold for the state.

80% of Tomahawk records list a phone, 7 points below the Wisconsin average of 87%; the rest still carry a name and address to match against. Email is published too: 134 of the 138 records (97%) have one, against 96% statewide.

Most Tomahawk licenses cover a single rooming house, but 20 of them (14%) cover two or more units, against 8% across Wisconsin.

Every Tomahawk record with a ZIP code sits in 54487.

13 of the Tomahawk records (9%) carry a name that appears on two or more different Wisconsin property addresses, below the state figure of 12%. Few large operators show up here: no name on a Tomahawk record holds more than 3 Wisconsin properties, so most of the file is individual owners.

1 row that names Tomahawk but carries a ZIP code outside Wisconsin, or comes from a source whose city column is the owner's home town, is left out of these counts.

For a Tomahawk campaign, the largest group is Tourist rooming house license, 1 unit with 118 records, followed by Tourist rooming house license, 2 to 4 units with 16; splitting the call list that way keeps each script specific. Pull the 13 records under multi-property names into their own list before you call, so one conversation covers every Tomahawk property that name holds.

What the Tomahawk file does not give you: filing dates and a ZIP-level split, since the records share one ZIP code. The workaround: the export's first-seen date shows when each Tomahawk record entered our database, which stands in for a filing date; split the Tomahawk list by street or by permit type instead.